In recent years, digital payments have become
increasingly popular in India, and a significant contributor to this growth has
been the rise of RuPay card. Launched in 2012 by the National Payments
Corporation of India (NPCI), RuPay is India's own payment network that provides
a domestic alternative to international payment networks such as Visa and
Mastercard. In this blog, we will explore the features, benefits, and
acceptance of RuPay card, along with the charges associated with its usage.
RuPay card is available in three
variants:
01. RuPay Debit
02. RuPay
Credit
03. RuPay Prepaid.
Here are some of the features of RuPay card:
1.
Domestic Payment Network: RuPay card is accepted at all
ATMs, point-of-sale (POS) terminals, and online merchants in India that display
the RuPay logo. This includes all major banks, supermarkets, petrol pumps,
e-commerce websites, and government agencies.
2.
International Acceptance: RuPay has collaborated with
several international payment networks such as Discover Financial Services,
Japan Credit Bureau (JCB), and China UnionPay (CUP), enabling cardholders to
use their RuPay cards for transactions outside of India. RuPay Global, a
variant of RuPay card, can be used globally for both online and offline
transactions.
3.
Government Schemes: RuPay has tie-ups with various Indian
government schemes such as Pradhan Mantri Jan Dhan Yojana (PMJDY), National
Rural Employment Guarantee Act (NREGA), and National Social Assistance Program
(NSAP), making RuPay cards widely accepted across the country.
Benefits
of RuPay Card:
RuPay
card comes with several benefits for cardholders, including:
01. Lower
Charges: The charges on the usage of RuPay cards are relatively lower compared
to other international payment networks, making it a cost-effective payment option
for Indian consumers.
02. Cashbacks and
Discounts: NPCI has partnered with various banks and merchants to offer
cashbacks, discounts, and other incentives to RuPay cardholders.
03. ecure
Transactions: RuPay card transactions are protected by advanced security
features such as chip and PIN authentication, which helps to prevent fraudulent
transactions.
Acceptance
of RuPay Card:
RuPay
card is gaining acceptance both domestically and internationally. Here are some
of the key acceptance details:
01. Domestic
Acceptance: RuPay cards are accepted at all major banks, supermarkets, petrol
pumps, e-commerce websites, and government agencies in India that display the
RuPay logo.
02. International
Acceptance: RuPay Global, a variant of RuPay card, can be used globally for
both online and offline transactions at all merchants that accept Discover,
JCB, or CUP cards. Currently, RuPay Global is accepted in 195 countries and
territories worldwide.
Charges on Usage of RuPay Card
The
charges on the usage of RuPay cards may vary depending on the issuing bank and
the type of RuPay card. Here are some of the general charges that may apply:
1. Issuance fee: The issuing bank may charge a one-time fee for issuing a RuPay
card.
2. Annual fee: Some banks may charge an annual fee for maintaining a RuPay card
account.
3. Transaction fee: A transaction fee may be charged by the issuing bank for
using a RuPay card for transactions such as cash withdrawals at ATMs, purchases
at merchants, or online transactions.
4. Foreign exchange fee: If you use a RuPay card for transactions in a foreign
currency, the issuing bank may charge a foreign exchange fee.
5.
ATM usage fee: If you use a non-partner bank's ATM to withdraw cash using a RuPay
card, a transaction fee may be charged
It
is worth noting that the exact charges on the usage of RuPay card may vary
depending on the issuing bank and the type of RuPay card. It is advisable to
check with the bank about the applicable charges before applying for a RuPay
card.
Promotion
of RuPay Card
The
promotion of RuPay card is primarily carried out by NPCI, which has undertaken
various initiatives to increase the adoption and usage of RuPay cards. These
initiatives include tie-ups with banks and merchants to offer discounts and
incentives, awareness campaigns to educate consumers about the benefits of
using RuPay cards, and government initiatives that mandate the use of RuPay
cards for certain schemes.
While
the exact budget used for these initiatives may not be publicly available, the
widespread adoption of RuPay cards in India suggests that these efforts have
been effective in promoting the usage of RuPay cards.
RuPay
card is a domestic payment network that offers a cost-effective and secure
payment option to Indian consumers. With its widespread acceptance and benefits
such as lower charges and cashbacks, RuPay card is a viable alternative to
international payment networks. As India moves towards a cashless economy,
RuPay card is playing a significant role in making digital payments accessible
to all.
Here
are the contact details for RuPay Card:
1. Phone: You
can call the RuPay Card customer care toll-free number at 1800 123 8040 or +91
22 4918 6200 (for international customers) for any queries related to your
RuPay card.
2. Email: You
can email your queries to contact@rupay.co.in.
You can expect a response within 2-3 business days.
3. Postal
address: National Payments Corporation of India (NPCI), 1001A, B wing, 10th Floor,
The Capital, Bandra-Kurla Complex, Bandra (East), Mumbai - 400 051, India.
4. Social media:
You can also connect with RuPay Card on social media platforms such as Twitter
(@RuPay_npci) and Facebook (@rupaynpci) for any queries or assistance.
Please
note that these contact details are subject to change. You can visit the
official RuPay Card website (www.rupay.co.in) for the latest contact
information.